The Ultimate Guide to Setting Up Your Google My Business Page
With Google My Business, you can create an online presence for your business that’s easy to set up and manage. You'll gain more visibility on Google Search, Maps and other sites, while also gaining the ability to monitor your customers' feedback and control how your business is perceived online.
Create Your Google My Business Account
After logging in to Google with your existing credentials or creating an account, you’ll need to create a Gmail address for your business. Once that’s established, all you have to do is fill out the Google My Business form. Be sure that you accurately list all the necessary information about your business including hours, address, phone number and website. When done you should see a green checkmark next to each of these sections indicating that each has been completed.
Verify Your Listing With Google My Business
After you’ve completed the form and filled in all the required information, Google will need to verify that you’re actually a business selling products or services. Verification typically occurs through an automated phone call or postcard sent to your physical address. Once received, simply input the verification code provided to gain instant access to Google My Business tools like reviews, insights and other features.
Fill Out Your Profile Details on Google My Business
After verifying your business, it's time to start adding in important information about your business. Make sure to include the basics like hours of operation and contact information on your profile page. Additionally, complete other parts of the profile including a description of the products and services you offer, categories for which your business is best known, and payment options accepted by your company. Adding relevant keywords here can also help connect potential customers with your business when they're looking online. Don't forget to upload a few photos too!
Optimize Your Categorization & Keywords for SEO
You want to attract an audience, but it's not always easy to get noticed in search engine results. When setting up the categories for your business on Google My Business, use local SEO (Search Engine Optimization) keywords to create tags and categorizations that make you more visible. This can help improve your visibility with potential viewers who are searching for businesses like yours in the vicinity. Use words related to your specific industry and locality that are likely to attract potential customers looking for what you have to offer in a particular region or area.
Utilize Posts to Promote Products & Services
Google My Business posts are a great way to promote events, new products, and products & services your business offers. You can write about what your business is and explain the products/services it provides in detail. Additionally, you can add visuals such as videos or photos to spice up the posts and attract more attention. Keep in mind that posts have a shelf life so be sure to update them regularly to keep viewers engaged.
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